Converse @ Innersect 2018
As part of the 'All The Stories Are True' campaign, we worked with LaYueTsai to create a massive set of stairs for Innersect, China's biggest streetwear exhibition. Stairs which served as a set of bleachers for the audience, an interview space, a stage, a photostudio (on top), a changing room, a styling area, a product launch booth, a product display area, a content creation space, a skate platform, a DIY space, etc.
This event was focussed on and celebrated our female consumer. Numerous (female) KOL's, skateboarders, stylist, influencers, artists, models, etc, joined in and told their stories.
Creative Director: yours truly, in collaboration with Irene Lin and her team from LaYueTsai creative agency (Shanghai).
Event production and management: LaYueTsai.
Event production and management: LaYueTsai.
Converse team: Darrell, Stella, JQ, Twinkle, Casper, Dot, Leslie, Rebecca, Moja, Aaron, Edan, Miso, Apple, Ella, Roger, and anyone I forgot.
7, 8, 9 December 2018
Shanghai, China
If you're in any of these pictures and want the picture removed, please send me a message!
