Popular toothpaste brand Close up is always comes with an enhanced

freshness power, whitening benefit and longer lasting

fragrance. The products formulation addresses the most

important need of everyday fresh breath, better fragrance and

whiteness for an overall superior cleaning.

Close-up ads that focus on product features and potential

to provide better whitening and freshness to the teeth. Close up always prefers whiteness and fragrance. Whiteness is also a symbol of purity and chastity. So, I decided to take its USP by presenting the reverse psychology of bad breath of fresh air to the viewers. How bad breath can break your relationship with these head line : Bad breath kills Sub head: Your relationship. we all have responsibility of all of us towards each other.