When long-standing client Water Wheel vineyards staged a comeback after five years of severe drought, bushfires, frost damage and widespread flooding, they wanted everyone to know.
We created a “knock-out” label design for this new release wine. The concept was based on the unbelievably tough times the winery has been through over the last few years. The intriguing label design drives you to pick it off the shelf and finish the story as you twist the bottle in hand. Featuring commissioned illustrations by Glenn Thomas printed on premium matte labels, the design mimics vintage boxing posters with a quirky modern twist and even retains Water Wheel’s iconic slanted label. Long regarded as one of the best producers of quality Australian wine, Water Wheel Wines has made a fighting comeback with their new release 5 Rounds Shiraz.
It’s been a pleasure working with Water Wheel now for over 20 years (and we can also say, from our extensive branding research, that they don’t make a bad drop).
It’s been a pleasure working with Water Wheel now for over 20 years (and we can also say, from our extensive branding research, that they don’t make a bad drop).
