I was asked to come up with a name and logo for a fledgling LED Lighting company. The name had to be unique, memorable, engaging, friendly, suggest lighting and easily associated with energy efficiency and environmentalism.  Evluma, the evolution illumination was born in 2008. Shortly thereafter, I designed the evluma logo and began to build the brand through document design, web design, trade show graphics and more. Consulted on product design,  I also worked with a team to design curbside recyclable packaging that could withstand an ISO 9000 drop test for the utility market.