Fiki Yachting Charter Agency, based in Athens, specializes in creating custom-made sailing trips. The creation of the visual identity was mainly inspired by the sea world. The seaweed, key plant in the flora of the sea, linearly depicted by the curvatures of the internal movements of the sea bottom.

The depiction of the letters in a harmonic undulation, with main requirement form the clarity and the continuous flow. The company is made up of a team of passionate and experienced professionals in the field and one of its main characteristics is the continuous development combined with simplicity and excellent service.

This was also the main canvas on which the entire design was made. The color palette couldn't be nothing else than the three shades of sea blue and the earthy color of the sand.