DESIGN OBJECTIVE

Create a campaign series of photo manipulated posters that relate to a specific social issue. Additionally, create a logo that relates to the topic to help raise awareness to the series. Finally, stylize the posters by using appropriate fonts and imagery to create a suitable mood for the series.

CREATIVE BRIEF

Many people are negatively affected daily by the acts of others driving while preoccupied. Texting while driving, drinking while driving, and road rage are the three poor habits that lead to the social issue of distracted driving. Including photo manipulated, dark imagery, and devastating statistics help bring the appropriate mood to the posters subconsciously. Including an eye-catching font and a simple yet affective logo helps complete the posters.