Using the YouTube platform, HBO Max asked us to promote the show ‘Sex Lives of College Girls’ in a compelling and effective way to drive awareness & consideration, with a focus on reaching 3 primary audiences. The three main goals are: to re-establish HBO Max as the premium destination for boundary-pushing comedy, diversify the HBO Max audience (especially with younger, female audiences), and drive awareness and intent-to-view. Here we created 3 videos with these strategies.