The challenge
The initial challenge was to create a new Post-It campaign considering future challenges from the industry.
The idea
The main idea of the campaign was that Post-it notes could have a "new life" beyond their initial use. Instead of simply discarding them, Post-it notes can be recycled and repurposed to create something new. The ad features a modern and eye-catching aesthetic, with visuals of used Post-it notes transformed into new things through recycling.
The campaign emphasizes the importance of being mindful of our environmental impact and how small changes in our daily actions can make a big difference.
With the message of "Give your ideas a second chance" the campaign invites us to think about the lifespan of products and make more responsible choices to protect our planet.
Credits
Brand: Post-it
Campaign: "Afterlife"
Art Director: Veronica Medina
Art Director: Veronica Medina
Year: 2023
