This is a conceptual design project that aims to normalise and defetishize feet by situating people in an imagined reality where feet are the most important organ of their bodies.

Through a feet scanning software, the project promotes foot health and awareness by encouraging people to get their feet scanned regularly and maintain healthy habits.

To further support this mission, mock ads with established brands like Nivea, Ikea, LV, and Lays have been designed with products specifically shaped around the contours of feet. This approach provides a unique and innovative perspective on how everyday products can be designed and marketed with foot health in mind.

Additionally, we created awareness posters to encourage people to prioritize foot health and incorporate healthy habits into their daily routines. By combining design, technology, and awareness-raising efforts, this project seeks to change the way society views and cares for their feet, ultimately promoting overall health and wellness.