The Sacramento Bee Readership Branding Ads

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Problem: The Bee wanted to make people feel good about the newspaper and showcase how it was a part of the community and a part of everyday life.

Solution: We came up with ads that reflected The Bee as part of the community, covering every day life in Sacramento.

Team Work: This job shows my ability to work in a team environment. When this ad campaign was conceived, the creative team came together to form a concept. These are ads I created after brainstorming with concepts and ideas with the team.

Results: This was an award winning campaign. It was one of the most successful campaigns to date. Community members called the Bee wanting to have pictures of their community events reflected in the ad campaign.