Zally

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[ABOUT]
Zally

Meet Zally, a technology company on a mission to kill passwords to create frictionless and secure online experiences. By eliminating traditional passwords when signing up or logging in, businesses can improve customer experience, increase conversion rates, and improve customer retention.

To instantly verify or protect users, cutting-edge AI and cryptographic technology are used to process biometric data. With Zally, users only need to remember their email address or phone number. In one simple move, Zally can make e-commerce platforms more accessible, secure, and profitable.

The time has come to say goodbye to passwords and hello to growth.

Date ─ March 2023

Designer ─ Mubeen Qassim | Zeal Studio

Studio ─ Zeal Studio

Approach:

We collaborated closely with the client to ensure that the final brand accurately represented their business and resonated with their target audience. The result was a cohesive and memorable brand identity that effectively communicated the company's unique value proposition and personality.

Color Palette:

Zally has used a dynamic color palette to represent its brand identity. Dark purple and electric pink work together to create a sense of innovation and progress, while black and white provide a sleek and sophisticated foundation. These colors come together to represent Zally's commitment to pushing the boundaries of technology and delivering top-notch products.

The use of aqua, guppie green, and CG red add a fun and fresh element to the brand's identity. These colors are used to accent and highlight key elements of Zally's brand messaging and product design, adding a touch of personality and excitement.

Overall, Zally's color palette perfectly captures the brand's unique personality and sets it apart from the competition

Typography:

Zally has carefully selected two typefaces to represent its brand identity. The primary typeface, Scotia Headline, is a bold and attention-grabbing font that conveys the brand's cutting-edge and forward-thinking personality. The secondary typeface, Sohne, is a sleek and modern font that adds a touch of elegance and sophistication to the brand's identity.