Company Name: Stride Fitness Tagline: Step Up Your Fitness Game
Target Audience: Health-conscious individuals, including gym-goers and fitness enthusiasts
Overall Tone: Strong, dynamic, and energetic
Color Scheme: Bold and bright colors that reflect vitality and strength, such as black, blue, and red
Logo Style: Clean, modern, and minimalistic
Special Instructions: The logo should feature an abstract symbol that represents movement and progress. The font should be bold and impactful, with clean lines and sharp angles. The tagline should ideally be incorporated into the design, but not overpower it.
The client wants a logo that will stand out among its competitors and convey their passion for fitness and the pursuit of excellence. The logo should be memorable and easy to recognize, with a strong visual impact that leaves a lasting impression on the audience.
Inspired by the need for boldness, I took a risk of designing with gradients which I don't usually do. It made sense working with a gradient here for practice and because it directly conveys movement and progress, which are exactly what the brief requires.
Check out the process.
Below is the Stride Fitness branding style scape
Stride Fitness basketball attire for men. Zoom in to check out the simplified logo on the upper left chest. It gets the observer intrigued and the zoom in is for you to interaction with my work.
Stride Fitness gym membership card below. Zoom in again to interact with the design and to see the logo applied clearly.
Paper poster branding. Creative copywriting birthed from the tagline "Step Up Your Fitness Game".
The word "Up" jumps up at me as a great place for more awesome copy for posters on or offline.
