Drawing inspiration from the world of digital influencers and social media, I have crafted a unique and eye-catching key visual that will capture the attention of shoppers.

My approach centres around the concept of “WOW.”

A key point from our key visual is the letter “O” has a similarity with a light ring.

To achieve a bigger impact on consumers I have incorporated a light ring as a glorifier in the display, effectively placing our products in the spotlight and making them impossible to ignore.

Other elements would be:

• 3D CTA graphic.

• Light ring glorifier, to amplify new product range.

• Electronic shelf graphics for constant visual messaging engaging customers.

• Vertical pulsating LED light on aisle fin.

• Digital screen to engage and educate customers with graphics. To be updated easily with seasonal and/or serve suggestions.

• Downlit LED stripe to enhance product visibility.