This project was created at NABA's Design Marathon 2023. The brand chosen for this year's marathon was FNM - Ferrovie Nord Milano and we had 48 hours to answeer the brief proposed. The brief consisted of creating an integrated campaign for social media and out of home, develop the script and/or storyboard for a commercial and the script for radio.

Our concept revolved around having to chose which route to take: the longest and more polluting one or the fastest and more environmentally friendly. The goal was to change public opinion towards public transportation while showing its benefits, contrasting it with personal transportation.