Candy Crush Hot Saga is a creative advertising project developed for the D&AD Awards 2023.
The brief asked to transform Candy Crush Saga from a "game for mums" to a game that the next generations see as cool, making it the hottest name on the new generations' lips.
Candy Crush Saga, in collaboration with Vegan Toys, introduces a sweet solution to reduce stress:
the famous candies become remote control sex toys thanks to the new app Candy Crush Hot Saga.
Art director: Giulia Morazzo, Valentina Rolleri e Irene Zamboni
Copywriter: Ilaria Rando e Edoardo Usai
