DERMMAJI
We Care for your skin.
後疫情時代伴隨著收拾世界殘局的使命,而希望成為了強大驅動力。此刻的時期彷彿第一次世界大戰落幕後人們的心理狀態,大家渴望擁有嶄新現狀,開始重新反思自我價值,尊重自己的想法與感受,而當時也是現代主義的興起,本質在於探索內在需求,進而展現獨立意志與個體性。

Dermmaji 將引領每顆待修復且附有使命的靈魂,透過自我察覺,向內探究心所嚮往之處,並在獨立與群體之間,建構出最適切的生活平衡。規律並謹慎的積極性,能使人看到回歸正常生活的曙光,我們以最純粹的雛形,捧起一切不安與未知,於是視覺語彙中保留了自然的質樸印記,再透過規則有序的紋理與幾何圖形的堆疊,除表述 Dermmaji 的嚴謹與專業,更兼容著能給予無聲而溫柔有力的呵護。

The post-epidemic era was accompanied by a mission to clean up the world's mess, and hope became a powerful driving force. It is a time like the psychological state of people after the end of WWI when they longed for a new status quo and began to rethink their self-worth and respect their thoughts and feelings. The rise of modernism was essentially about exploring their inner needs, and thus discovering their independent will.

Dermmaji will lead each soul to be restored and have such a mission, through self-awareness, to explore inwardly what the heart desires. The disciplined and cautious positivity of Dermmaji is a glimpse of a return to a normal life. We hold up all the anxieties and unknowns in their purest form, so that the visual vocabulary retains the natural and simple marks. Through the regular and orderly textures and geometric overlays, we express the rigor and professionalism of Dermmaji, but also provide silent and gentle care.

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Key Ideas
綿延的 be continuous / 謹慎有序的 cautious and orderly / 理性思維 rational thinking / 追求本質 pursue the essence / 自我建構 self-construction​​​​​​​


Visual Identity
在此次 Rebrand 中,為了讓原本的客群也能適應新的品牌形象,在 Logo Refine 上決定保留原有字型筆畫的特性,微調整體比例與間距。粗細相間的筆畫,象徵理性思維下乘載了呵護肌膚的柔軟,在兩者之中取得適當的平衡。

  





Imagery Photography



Collaterals Design




Social Media Decoration

Website Curation




CL. DERMMAJI ╱ DA. Phil Studio
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Thank you :)

DERMMAJI
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