Build vs buy: Consumer Identity Management Guide for the Media Industry
Introduction
While the media sector has seen significant technological advances, it still faces security challenges that are unique to it. Whether we talk about ad agencies, entertainment websites, or publication websites; organizations need to understand the importance of delivering a user-friendly and secure experience to their users while they log in, view content, or purchase a subscription. With an increasing number of security breaches and data thefts, organizations must quickly put their best foot forward to ensure adequate safety for their subscribers.
Undoubtedly, a customer identity and access management solution (CIAM) is the need of the hour. But before implementing such a solution, media companies should consider whether they should build one themselves or buy one from another provider? This insightful guide provides all essential details about build versus buy comparisons for media companies along with helpful use cases.
Why Do Media Businesses Need an Identity Management Solution
Identity management is a system for managing the identification and authorization of individuals within an enterprise or network, as well as controlling their access to certain resources. Consumer identity and access management solutions help businesses define what a user can do within that particular network and device, under particular circumstances.
Media organizations also require a secure, flexible and reliable approach to enhance user experience. While subscribers use different devices to log in to media websites and entertainment platforms, the conventional sign-ups hinder user experience as it lacks seamless connection with devices and users. Moreover, certain regulations including GDPR and CCPA have impacted the way publishers use data.
Conclusion
A CIAM solution can help improve user experience by managing sessions. A user may be logged out of the platform after a specific time interval if there's no activity from that user's end. Refresh tokens can be generated for users after a particular time interval, which provides a fresh access token for signing in. The overall mechanism works harmoniously to deliver a rich user experience without compromising on overall security during the entire session.
