'Creativity in marketing is the challenge of demonstrating your benefit in a way that people will remember' JC Levinson.
La Parrocchiale is my wine society brand name. In 2009 I decide with my friend, Lucia Serafini, to find a nice way to let people know my wine, in the middle of design week of Milan, when thousand of people is in the street; we cook salty cakes too and we offer ' fast lunch' take away. we hould be measured solely by how well it contributes to your overall profitability That makes creativity easy to measure.
TAKE YOUR WINE, EAT YOUR CAKE AND CARRY ON.
La Parrocchiale is my wine society brand name. In 2009 I decide with my friend, Lucia Serafini, to find a nice way to let people know my wine, in the middle of design week of Milan, when thousand of people is in the street; we cook salty cakes too and we offer ' fast lunch' take away. we hould be measured solely by how well it contributes to your overall profitability That makes creativity easy to measure.
TAKE YOUR WINE, EAT YOUR CAKE AND CARRY ON.
