Apollo 50th Anniversary Moonshot Campaign
Client: Raytheon Technologies
Date of Work: 2019
Role: Lead Designer
Contributors: Internal Web Team, External Promotional Product Vendor
Date of Work: 2019
Role: Lead Designer
Contributors: Internal Web Team, External Promotional Product Vendor
Background/Brief: Raytheon played a key role in making the Apollo Moon Program successful by manufacturing the integrated circuits used by the Apollo guidance computer (AGC). The AGC was the first computer to use integrated circuits, kickstarting the technological revolution that led to desktop computers and modern electronic gadgets.
To celebrate this anniversary, a Moonshot Campaign was devised that required a design package for both internal (web, digital signage) and external (social media, giveaways) use. I was tasked with creating an identifier and promotional items while supporting the web team. The items were given away at live events leading up to the anniversary.
Identifier
Giveaways Geared For Children
Campaign Landing Page
