Type - Product

Audience - Children aged 8 years to 15 years and thier Parents.

Purpose - Encouraging children to join the civil service

Baseline - Guardian of Nation 

Concept - The campaign portrays a Patriotic message. It inspires children to go into civil services and serve our country. It inspires children to play more efficiently and professionally. The color used in this campaign is similar to the brand ie the color used in Nerf guns.