TEST NEW IDENDITY
The Formula of Joy
The design project for our client was a challenging and exciting opportunity to create a visual identity that truly captured the essence of their brand.
![3D ads Advertising beauty brand identity clean detergent lingerie brand product design visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e520f6168735747.643fd51955eec.gif)
Our creative process began with a deep dive into the client's brand values, target audience, and market positioning. We conducted a series of interviews and surveys to gain a thorough understanding of their business goals and vision. From there, we developed a comprehensive design strategy that encompassed all aspects of their visual identity, including logo design, color palette, typography, and visual elements.
![3D ads Advertising beauty brand identity clean detergent lingerie brand product design visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d4705168735747.643fd51956c7b.gif)
One of the unique features of this project was our focus on creating a cohesive brand story that was reflected in every aspect of the visual identity. We worked closely with the client to identify their key brand messages and crafted a narrative that resonated with their target audience.
Another challenge we faced during the project was balancing the need for a strong visual identity with the client's budget constraints. We needed to ensure that the final design was both effective and cost-effective, without compromising on quality or impact.
![3D ads Advertising beauty brand identity clean detergent lingerie brand product design visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/240818168735747.643fd519545d9.jpg)
Behind The Scenes
Cloths
Beauty
![3D ads Advertising beauty brand identity clean detergent lingerie brand product design visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/feaf8f168735747.643fd519551e9.gif)
Directors/Executors: Medjamia Yasser / Bekheddouma Zakaria
Modeling: Mehdi Ablaoui
Storboarding: Fateh Guilali
Agency: Allegorie.Group
Client: Hayat Group
Brand: TEST