ADVERTISING & MARKETING COLLATERALS
INITIAL ARTWORKS
FINAL VIDEO WITH ANIMATION
RE-BRANDING PROJECT
LINE ILLUSTRATIONS
The idea of my graduation project revolves round Re-branding and template development for online and offline asset. over the period of four and half months i redesigned the entire look and feel of the brand Creyate and developed a new brand manual for the brand. The brand Creyate is an Arvind Internet Limited and is a custom clothing brand in suits and shirts. It offers it service at stores, online and door to door services. Its premium brand with tie up with top mills of the world where the USP of the brand lies.
The re-branding is a complicated and difficult process as
you do not have much liberty to play around in terms of brand language. Creyate believes in neat, bold approach yet upholding sophistication. Being majorly men’s wear they want to more masculine in feel and show they are futuristic. As a part of rebranding i developed logo type and logo form and derived their composition. Developed a brand language, taking care of their existing style.
Identified their font and colours. The usage if logo at various levels was identified to make brand more recognisable in the market.
you do not have much liberty to play around in terms of brand language. Creyate believes in neat, bold approach yet upholding sophistication. Being majorly men’s wear they want to more masculine in feel and show they are futuristic. As a part of rebranding i developed logo type and logo form and derived their composition. Developed a brand language, taking care of their existing style.
Identified their font and colours. The usage if logo at various levels was identified to make brand more recognisable in the market.
I also developed templates for the brand to work on to approach there customers both on online and offline medias. These templates were derived from deep brand study of related brands and provide more clarity to a customer as to what do brand want to communicate. The template gives a designer an idea to play around with
the copy and visual in the creative to produce the desired outcome. It brings homogeneity in the creative and creates a recall value. Customers can then associate with the brand and will develop an urge to buy. It is the most important role of the graphic designer to make a proper link between the visual, the copy and the customer.
the copy and visual in the creative to produce the desired outcome. It brings homogeneity in the creative and creates a recall value. Customers can then associate with the brand and will develop an urge to buy. It is the most important role of the graphic designer to make a proper link between the visual, the copy and the customer.
