Project Brief:
Date the Ramp(A pioneer in renting bridal clothing business) wanted to gift their clients, the brides, a dupatta as a token of blessings from most spiritual worship places around India. The project involves identifying such holy sites for all religions and a roadmap to bless those dupattas from different religious places while creating a framework for narrating the spiritual journey that can make a buzz in the market of Rental clothing along with the budgeting of the whole process.
Research and Compile a study along with implementing-strategy of the framework for the marketing campaign where the deliverables are the followings:
1. Details and types of devotion/spirituality around India, significant religious practices per the religion, demographics, and methods of society.
2. Spiritually and devotionally significant worship places around India.
3. Identification of such holy places suitable for Date the Ramp clients.
4. Creating a buzz/stir in the market for a token of blessing(dupattas).
5. Identify suitable means and methods for narrating the spiritual/emotional journey and implementation strategy, which result in order bookings.
1. Details and types of devotion/spirituality around India, significant religious practices per the religion, demographics, and methods of society.
2. Spiritually and devotionally significant worship places around India.
3. Identification of such holy places suitable for Date the Ramp clients.
4. Creating a buzz/stir in the market for a token of blessing(dupattas).
5. Identify suitable means and methods for narrating the spiritual/emotional journey and implementation strategy, which result in order bookings.
Devised framework for the research and Implementation
( for the detailed report please download the excel spreadsheet attached )
Population
Famous and auspicious religious places in india
Target Market
Demographic segregation_ State wise
Route Finalization
Campaign
Content Calendar
KPI & Frequency of the Content
