Brief
Every year, Prudential develops tabletop calendars for their customers to use for work. But it was important that the calendars were not simply a reminder of how much work they had. 2022 was difficult enough with lockdowns and pandemic SOPs. With stress mounting and the pandemic unceasing, how could we schedule some much-needed self-care into our calendars?
Solution
The Code To Wellness is a humble tabletop calendar that acts as a portal to a world of health and wellness. The idea was to transform stress triggers, like calendars and pandemic SOPs, into health triggers-we did this by turning the dreaded QR code into beautiful gateways, inviting people to start their journey towards self-care. Each page was meticulously designed with a custom QR code representing the wellness activities in store. Scan it and you’ll be taken to a wide range of healthy activities powered by Prudential’s health app. The calendars were delivered as Direct Mailers to Prudential’s customers, helping them schedule much-needed self-care into their daily routines.
Expending to EDM
Case study video