SUMMARY

British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.

CHALLENGE

Looking to reignite their Business Class proposition in an intensely competitive space, British Airways designed a feature-rich new Club Suite cabin, including innovations such as a door to turn the seat into a fully enclosed space. With such a plentiful new feature set, they wanted a marketing medium that did justice to everything they had achieved with the physical seat, including a number of high-resolution assets (such as 360° videos and 4K images) for their social channels and website.

SOLUTION

A VR experience to include both the aircraft and cabin environments, allowing the user to experience the new Business Class product and the special liveries relaunched as part of British Airways’ 100th anniversary. Coupling this with 4K video foota