Celebrity Kim Kardashian and DJ Cobra headline the event featuring 18 Alberta Designers.

 

May 2010 — Kim Kardashian, American celebutante, socialite, model, actress, reality TV personality and fashion icon headlined Underground Sound Urban Style event at Edmonton City Centre. The ECC’s underground parkade was converted into a nightclub to create a sold out event featuring Kardashian and DJ Cobra. The show also featured 18 Alberta fashion designers. One creation from Edmonton designer Derek Jagaodzinsky caught Kim Kardashian’s attention. She was so impressed she had her agent call to request a custom designed dress for herself.