STRONG DADS SOCIETY BRANDING
Allyson Hoffler and Emily Del Grosso
My partner and I were tasked with the branding of Strong Dads Society, a mentorship non-profit for fathers. It was important to connect with a diverse group of men, avoid cliché "strong" imagery, and emphasis their core values of development and support. We also chose to incorporate humor while maintaining professionalism in order to make the organization less intimidating for new dads who may feel embarrassed to ask for help.
