Yaroslav Ponomarev's profile

SMOLENSK DIAMONDS — identity




SMOLENSK DIAMONDS

Smolensk Diamonds is a jewelry boutique based on the purest 
diamonds from leading diamond mining companies. 
The unique design of the products, combined with premium quality, 
gives special emotions and a sense of admiration.

Task: to develop a brand identity for the project.








about logo

The logo is a reflection of the exclusivity of our brand. Its rhythm esembles a product with a stone, where the text is the product itself, for example,
a ring, and the sign is a diamond. A subtle and not immediately noticeable association emphasizes the uniqueness of our products, the idea that only the elite can see beauty.
The sign depicts a diamond dipped in water. Its lower part is not visible because the purest diamond is transparent in water. In addition to purity, the sign emphasizes its brightness and uniqueness, due to the lines of light emanating from the stone. The sign is bordered by an octagonal shape esembling a diamond cut.








pattern

The main element of the pattern is the outline of a diamond
in the shapeof a rhombus.
Silver embossed pattern is used on the inside of product boxes.
On the blue pattern, one of the diamonds is silver, which indicates
that among many diamonds, ours stand out.
The blue color pattern is used on paper products.









brand book








SMOLENSK DIAMONDS — identity (concept)

Yaroslav Ponomarev
instagram: @yarik.ponomarev
telegram: @yaaarche
mobile phone: 8 (965) 122-09-71





SMOLENSK DIAMONDS — identity
Published:

SMOLENSK DIAMONDS — identity

Published: