Mark Application to a System & Brand Expression/Style Guide Project
Following my mark series project for my identity systems class, I had to pick one of my logo marks and apply it to a letterhead, business card & envelope creating a comprehensive visual identity. As well as applying my mark to promotional items, I chose to apply it to a mug and pins. I also had to design environmental campaign mockups, and a brand presentation discussing what the company's brand stands for as well as the story behind their logo, etc.
