After completing the first 2 logos for the Garage toy line for Hot Wheels, 13THFLOOR was asked to change directionsfor this 3rd version. This new logo was to be based on the concept of hoodornament- flashy, fast and shiny!
Along with the logo design we were asked to create package backgrounds. While the final direction was ultimately to make the package align with the current HW line look they were extremely happy with the vibe I created.
Along with the logo design we were asked to create package backgrounds. While the final direction was ultimately to make the package align with the current HW line look they were extremely happy with the vibe I created.
My Duties for this client:
• Logo design (with Dave Parmley)
• Illustration, rendering & production
• Project management
• Packaging studies.
