From The Learn Project - a series that explores how adults learn to do unusual things.

 

Aarrow Advertising is the company that brings guerilla marketing to the street. Ever see the (mostly) guys on the side of the street spinning giant arrows, trying to get you to turn into that new apartment complex? No, not that lazy one sucking down his Big Gulp– the good one who is working up a sweat– that's them.  So how did they learn to do all of those tricks? Lots of practice, it seems. To see more head over to www.thelearnproject.com