Weber County Library: Adult Winter Reading
Goal: A reading incentive program for adults, to increase traffic during the winter season.
This project is a comprehensive campaign aimed at promoting a reading incentive program for adults at the Weber County Library during the winter season. The objective of the campaign is to attract more visitors to the library and encourage them to engage in reading activities during the cold and dark winter months.
The campaign includes a variety of materials, such as posters, flyers, social media graphics, and email newsletters, all designed to promote the reading incentive program and its benefits. The materials feature visually appealing designs that emphasize the joy of reading and the wimzy of winter.
The posters and flyers are strategically placed in high-traffic areas throughout the community, including coffee shops, bookstores, and local businesses. The social media graphics and email newsletters are shared with the library's online followers and subscribers to keep them updated on the program's progress and provide additional reading suggestions.
The campaign was designed as a fun and engaging challenge that participants can complete to earn prizes, such as book bags, gift cards, library swag, and community donated prizes from local businesses.
Final Logos
Reading logs in both english and spanish. These would be used to track ones progress.
Various Posters (8.5x11 & 11x17) for display.
Social Media Post.
Digital Banner on the Library's website.
Video file that played on the Library's various TV Monitors around the buildings. These are called "digital billboards."
