The brief was to create a concept for a black and white postcard mailer to garner interests of potential buyers and renters to contact the team of agents. The mailer had to be simple and highlight variety of buildings available. Instead of going the usual route of saying the team had property for sale and for lease, I proposed a concept to illustrate the shophouses already in use by their future clients. Having the businesses already occupy the spaces would allow the team to further highlight the potential the property has for the client.
This was my final project at Colliers International. Sadly I didn't get to see it to print but I was happy I was able to leave by completeing all that was neccessary for the team.
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/00722817060789.562dc357e781e.png)
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f982d817060789.562b521230ed9.jpg)
Using Illustrator, I drew out the about image with their potential businesses such as boutique eateries, fashion outlets and specialty shops found to occupy shop houses across Singapore.
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4e656c17060789.562b5129e5118.jpg)
Close up view on details of illustration
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/32c94817060789.562b512a50733.jpg)
The properties under the agents are located in various hot spots across the island. Using the local MRT map as inspiration, a simple but informative graphic was created to showcase the locations.
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8a655817060789.562dc357f227e.png)
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/dd545917060789.562b518d62112.jpg)
Horizontal concept with borders
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9a4c0a17060789.562b52602d473.jpg)
Horizontal concept without
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/fec6cd17060789.562b512a0379a.jpg)
Back of horizontal layout with space for mailing addresses
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ae6fc517060789.562dc35814a80.png)
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7ddb0017060789.562b52a25d876.jpg)
Vertical concept
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/disp/22084e17060789.562b512a08958.jpg)
Back of vertical concept. Mailing address is to be placed on top of the card
![shop houses mailer vector Illustrator building postcard black and white lines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/98468917060789.562dc357ccea0.png)
Thanks for viewing