Grand Polymer
2023 – Brand Identity
Grand Polymer is a leading PET production distributor in Kyrgyzstan. They offer variety of services, including: PET bottles, granules, bags and preforms. They have a very strong portfolio of clients of biggest companies not only from Kyrgyzstan, but from all around the World in all spheres of business, from confectionery houses to sports outfit brands and tools distributors.
Grand Polymer approached me in 2022 to develop a new logotype and brand / visual identity system for them as their old logotype was outdated and they didn't have a proper visual identity system and branding. As a result, I came up with new logotype with a strong geometric mark representing 2 pet granules forming first letters of the company's name – GP. I kept the red color, but refined the tint of it and also added neutral colors as Carbon Black, Light Grey and Dark Grey. It also has a shape of infinity symbol, which says about their never ending work and infinite possibilities. The new typeface system was also carefully thought and chosen in order to convey new visual identity and modern voice of the company. To supplement the new visual identity, new patterns and illustrations were also created and given cases for them to be used correctly. To sum it all up, new Brand Guidelines were carefully developed and given to the client.
At the end of the project, client was very happy with the outcome and the new visual identity has come to life now. I'm very thankful to Grand Polymer for giving me this amazing opportunity to work on their Identity and I wish them all the best!
Grand Polymer approached me in 2022 to develop a new logotype and brand / visual identity system for them as their old logotype was outdated and they didn't have a proper visual identity system and branding. As a result, I came up with new logotype with a strong geometric mark representing 2 pet granules forming first letters of the company's name – GP. I kept the red color, but refined the tint of it and also added neutral colors as Carbon Black, Light Grey and Dark Grey. It also has a shape of infinity symbol, which says about their never ending work and infinite possibilities. The new typeface system was also carefully thought and chosen in order to convey new visual identity and modern voice of the company. To supplement the new visual identity, new patterns and illustrations were also created and given cases for them to be used correctly. To sum it all up, new Brand Guidelines were carefully developed and given to the client.
At the end of the project, client was very happy with the outcome and the new visual identity has come to life now. I'm very thankful to Grand Polymer for giving me this amazing opportunity to work on their Identity and I wish them all the best!
