About the project:
This project is about the love to donuts. Our challenge was to create an eye-catching design that everyone will like. It needed to be bright and colorful, not too minimalistic while not having too many details.
Solution:
We solved these major problems of packaging by creating a design that is colorful but not neon. This way the packaging would appeal both to the youthful audience and to older people. So whenever the consumer cames to the establishment they will see mouth-watering donuts, that are emphasized by gorgeous design.
The idea for the name of the establishment came from combining the words "yummy" and "my". "My" means that it is for everyone.
