IGNIS
COMPACT URBAN SUV
Brief
Ignis is one of the premium range of cars from NEXA. Popularly known as Tough Urban SUV, it's a car that has easy maneuverability in the city. The brief was to establish the SUV codes of the Ignis across different terrains and also show its easy handling in the city through narrow lanes. Our TG is always up for any challenge within a limited time period and is a multi-tasker.
The script is a time-bound story of a mountain climber who is also a guitarist, let's see how he reaches the rock show on time and gives an electrifying performance.
My Role
Ideation and TVC script. Other deliverables included radio and print ads.
Ideation and TVC script. Other deliverables included radio and print ads.
Radio
Client
Maruti Suzuki India
