DQ STACKS BURGERS, JAKE STACKS BASES
Every time Jake Burger hits a double/triple, a DQ double/triple Stackburger could be displayed on the jumbotron.
Social content opportunities to build team fandom and increase consideration for DQ food: #doublestacked on (Home Runs, Doubles) when Jake Burger hits two home runs in a game or a double, #triplestacked when Jake Burger hits a triple, #jakestackburger
- DQ is an MLB food sponsor.
- DQ “Stackburgers” include 1/3 lb. double or 1/2 lb. triple options.
- The Stackburger line, which now includes Two Cheese Deluxe, Backyard Bacon Ranch, Bacon Two Cheese Deluxe, FlameThrower, and the classic Original Cheeseburger, was created to increase consideration for DQ's food.
- During the White Sox’s post-game live show, they shared that roughly 65% of Jake Burger’s hits are extra base hits.
- Consumer interest in DQ within the last 12 months reached its peak in April (Google Trends, score of 100 April 9-15, 2023), meaning that as the weather gets warmer, people are thinking of DQ for summer treats.
- DQ is an MLB food sponsor.
- DQ “Stackburgers” include 1/3 lb. double or 1/2 lb. triple options.
- The Stackburger line, which now includes Two Cheese Deluxe, Backyard Bacon Ranch, Bacon Two Cheese Deluxe, FlameThrower, and the classic Original Cheeseburger, was created to increase consideration for DQ's food.
- During the White Sox’s post-game live show, they shared that roughly 65% of Jake Burger’s hits are extra base hits.
- Consumer interest in DQ within the last 12 months reached its peak in April (Google Trends, score of 100 April 9-15, 2023), meaning that as the weather gets warmer, people are thinking of DQ for summer treats.
