UNIVERSE by ViewSonic is an immersive virtual world for education with comprehensive teaching and learning tools. Users can interact with one another with customized avatars and navigate through different classrooms, meeting rooms, and collaborative spaces. UNIVERSE is part of a complete education solution from ViewSonic Education and is designed to enhance online learning, winning two-time EdTech Award for 2023.
Poke. has worked extensively on developing the visual identity of UNIVERSE, which involved creating a brand system that reflects the unique learning experience offered by this virtual world. We chose the concept of a "spark of an idea" as the centerpiece of our design, which perfectly captures the energy and creativity that UNIVERSE inspires. By leveraging the graphic motif derived from the UNIVERSE logomark, we created a versatile and memorable brand key visual that is used consistently across all marketing materials.
