Introduction: This case study focuses on a series of graphic design projects aimed at enhancing Flower Beauty's presence on the Amazon marketplace. The objective was to improve conversion rates and provide a cohesive branded shopping experience throughout the brand's entire Amazon listing. The projects primarily revolved around creating visually appealing A+ Content and Amazon listing images.

Client Background: Flower Beauty is a renowned cosmetic brand founded by the well-known actress Drew Barrymore. They offer a diverse range of beauty products with an emphasis on natural ingredients and cruelty-free practices. While the brand already had a strong online presence, they sought to maximize their potential on Amazon by elevating their storefront visual appeal.

Project Scope: The graphic design projects encompassed the following key elements:
Amazon Storefront, A+ or EBC Content, and Listing Images