"Happy Pappy" is a hamburger restaurant in the state of Campeche, Mexico that started as a dark kitchen during the covid 19 lockdown. After studying the market of the city my business partners and I found lack of hamburger restaurants with quality products focused on an AB and C1, and so we started with this project.
Graphic line of the restaurant, when starting as only delivery we focused on making the brand identifiable due to its tones and a uncommon logo.
ideas and development of the logo, we were looking for a mascot with humanoid characteristics, so a monkey was chosen. The suit and monocle looking for a "classy" look and the cigarette aiming for a "modern" brand.
Product presentatión (Box, Bag, Wax papper, Sticker).
Post-opening, For the summer season a limited time burger was introduced to the menu. These images were part of the campaign.
Instagram story size images.
Instagram post size images.
Note: Montly plan, branding package and calendar example as attached files.
https://drive.google.com/drive/folders/1vpnnOtjm6iPpobYcuxKfq7pvC7lt4q_Y?usp=drive_link
