Cheer up pups is a concept I came up with whilst working on a brief for mental health. The concept is an event which moves locations around the city centre. Within the venue are dogs and puppies, either rescue or volunteered by owners. The idea is that if you're having a bad day, either work, school or personal issues you can go to cheer up pups for a little while and refresh with the company of furry friends. Then you will be able to go back with a clearer outlook and feel a lot happier and stress free.

I kept the logo slighlty hand rendered to bring the personal touch to it and make it seem a bit more friendly and welcoming

I created some simple posters, bringing out both the fun side of the dogs and also showcasing them as your new therapist, and how they can help.

I created some fun, happy adverts for the company. Basically showing that the dog is now your therapist and also bringing out the fun loving nature of them and hopefully making you laugh or smile when you see it.