A rebrand of Ultra Ever Dry, a chemical product that enables any material to remain dry and stain resistant. The problem: it  is a new technology and chemical based, so people see it as unreliable and unsafe. I aimed the brand at architects and builders, due to benefits which would protect and preserve buildings and structures.

My concept is the idea of nature caring for itself and protecting its own beauty by also being hydrophobic (repel water). Similarly, architects would use Ever Protect to protect the beauty and vital aspects of building and structural design from issues such as corrosion, weathering and growth of micro-organisms. The natural and caring side of nature is shown through the brand language on the label. This ‘natural’ and ‘green’ image makes it seem more reliable.

 

These are larger volumes of the products to used on large scale buildings and structures. The containers can also be attached to a pressure hose for application. Ever Protect also has potential to extend by having a range of paintbrushes and rollers to use with the coating, and the combination of Ever Protect and materials could create products such as Ever Protect Solar Panels, Windows and more.

 

 

The brand could be extended by Ever Protect Paint, combining high pigment paint with Ever Protect coating, allowing buildings and structures to be protected in an array of colours, widening the aesthetics in architectural design.

 

 

Posters and print advertisements which would feature in specialist architecture magazines and websites which would feature information on the latest new products for this industry.