Brella was commissioned by The Gnu Guy to produce a web commercial about Cobra’s radar detector Vedetta. We were tasked to create a unique look, and then execute it.
We looked toward youth and love for driving fast—mixed with some rebelliousness. These concepts helped flesh out the visual style, motion ideas, and how to handle type. We used the letter “V” from the product logo as a unifying device across transitions and layouts.
Motion graphics concepts: transitions using the "V" from the Vedetta logo, footage of a lamborghini, and a 3d model of the product
Intro montage: close-up on eye + sound of accelerating motor; blink to speedometer in eye; blink to road reflection—push into reflection; add on title
Style comps using the "V" from Vedetta for wipe transitions, and type layouts over a carbon fiber backdrop
Style comps for animated type layouts over a carbon fiber backdrop; panning across moving car cabin with product and animated type treatments
Style comps for video montage title graphics
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