Project Summary
As a group, we were tasked with creatively applying the concepts and theories of luxury advertising to create an Integrated Marketing Communications plan for a new strategic initiative for an existing luxury brand. We developed a new strategic initiative for Tesla, which included launching a brand extension into a new product category. We proposed that the brand expands into the smart-home market by creating a sustainable and cost-efficient smart-home thermostat. Our project contains information regarding Tesla’s new device and an advertising strategy to ensure the product’s success.
Role: My responsibilities included conducting a competitor analysis, planning the strategic direction of the campaign, budgeting, digital media marketing, public relations, campaign tracking techniques and ad diagnostics monitoring. Along with the 3D model of the smart home thermostat
Software Used: Adobe Dimension
Software Used: Adobe Dimension
