PURPLE - ANIMALS (DIRECTOR'S CUT)

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How do you say « the only mattress good for every body » in a 30 seconds 2D animation? As part of their new campaign “Animals”, Purple Mattress came to us with the simple but brilliant idea of placing a bunch of animals on their mattress to express the unique adaptability of the product. The rest was up to us. More below.

CONCEPT

First we needed to select the perfect animals to fit the concept. We came up with a large selection of different animal species, shapes, weights, sizes, sleeping positions, or even group formations. Here some ideas that didn’t make the cut.

CHARACTER DESIGN

We placed character design in the hands of talented Yoann Hervo. We liked the idea of having almost childlike characters, like drawn from a children’s book, simple, fun and highly expressive. Here is a selection of Yoann’s designs we liked the most, some of them are on the film, the rest we wish it was.

COLOR STUDY

The general setting for this film is quite straightforward : a plain background, a mattress and an animal. Yet color was surprisingly challenging for such a simple and minimal style. The main reason for that was the purple color, which does not pair satisfyingly with other colors. In the end, we decided that the best color to associate purple with… was purple.

EARLY ANIMATIONS

Here are some early stage animations, created by the amazing people at Remembers.

THE CAMEL

Warmth and comfort are central here, and must transpire on audio as well. A big inspiration for the voice and personality of the camel was Barry White and his deep sensual appeasing voice. Just a tiny touch of sexiness to feel right at home.