JECRÉE
<the code of your memories>
<the code of your memories>
Identity for a perfume brand and development of visual elements for one of the lines “euphorie de la liberté” (euphoria of freedom). Fragrances for honest, sincere, open to this world, for those who boldly declare themselves, the fragrances in the lines are mainly unisex. The brand metaphor is a code of memories. All moments of our life are remembered by associations, images and smells - this is what, after a while, strongly refers us to some part of our life. What if we could know a certain code to return to better memories? Or could we know how to most accurately remember our present moment?
Each of the lines will be dedicated to completely different memories. But they are all about the freedom to write your own story. The "euphoria of freedom" line is dedicated to youth, courage, audacity, and the destruction of stereotypes. Do you remember such moments? Or maybe it's going on now and you want to fix this moment in your memory forever? The font for the logo is rebuilt from 0. The identity is based on typography, special symbols from the code are actively used, bright screen colors, and the metaphor “the code of your memories” has become the brand’s slogan.
Each of the lines will be dedicated to completely different memories. But they are all about the freedom to write your own story. The "euphoria of freedom" line is dedicated to youth, courage, audacity, and the destruction of stereotypes. Do you remember such moments? Or maybe it's going on now and you want to fix this moment in your memory forever? The font for the logo is rebuilt from 0. The identity is based on typography, special symbols from the code are actively used, bright screen colors, and the metaphor “the code of your memories” has become the brand’s slogan.
“We help people open up, express themselves with the help of fragrance. Fix some events from life with aroma. We want everyone to write "their own story" more boldly. We are for a conscious choice that reveals your beliefs. Stories can be different - the message is the same - to feel even more free and courageous. Our fragrances are an invitation to take a journey to present or lived feelings, to easily return to the best memories or create future ones.” The audience will also have the opportunity to participate in the development by telling their amazing story. Perfumers will reveal with aroma what cannot be expressed in words.
DESIGN: Diana Semenova
