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The WELL Fund — Brand Identity



Meet The WELL Fund—a grant program that aims to enhance the mental, physical, social, and emotional wellness of young people, young adults, and the community. 

With five $75k grants up for grabs, the focus is on wellness projects, general operations, and capacity building. The primary audience includes BIPOC-led organizations serving Detroit youth, however The WELL Fund also welcomes nonprofits and foundations nationwide interested in wellness-based grants.

Our design solution is not only inspired by the Spirit of Detroit, but it exudes positivity, warmth, inclusivity, vibrancy, and wellness while embodying values like equity, learning, and leadership.




Thank you.

Client: The Well Fund
Creative Direction: Cristina Magaña
Brand Design: Parker Menard
Graphic & Presentation Design: Will Callis
Photo: Gabriel Jimenez
GTF Adieu: Good Type Foundry
GT Walsheim: Grilli Type



The WELL Fund — Brand Identity
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Project Made For

The WELL Fund — Brand Identity

The WELL Fund supports BIPOC-led nonprofits who serve Detroit youth. With direct grants of up to $75,000, the WELL Fund provides general operatin Read More

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