Mari Hosho's profile

Data Visualized Lush Soap Bar

A visual system created from data of the sweetness and refreshing texture of Lush Soap Bar that express the sensory information about each soap products.
Challenge: Lush Soap Bar is a series of soaps that is environmentally friendly and rich in variety of scent, texture and colors. The only difference among these soaps are in their scent and aroma, summing up to more than 24 kinds.

My challenge here was to create a visual system that express the uniqueness of each soap while giving a same system that shows these soaps are from the same series.

Solution: After trying out many kinds of soaps in Lush stores, I figured out that the sweetness of scent and texture of my hands after I used the soap. I mapped and visualized the sweetness of scents (refreshing, floral, citrus etc...) as the number of petals on each flower, and moisture level of my hands after used as the number of flowers on each screen.

Because Lush is an organic brand, I also wanted to express its relationships with the nature through beautiful flowers coded digitally. After some iterations, I created a series of flower garden for each soap that look as if they’re human-made.

Built through custom-made CMS, and developed through scribble.p5 library.
Data Visualized Lush Soap Bar
Published:

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Data Visualized Lush Soap Bar

Published: