MOOV Pilates
Brand Identity Project
–
MOOV is a pilates studio that focuses on assisting individuals in achieving a healthier lifestyle and toning their bodies. With their dedication to providing a comfortable space and positive vibes, they create an inviting environment for a rewarding workout. Moov aims to inspire people, demonstrating that workouts can be stress-free through effective "moov"ments.
The brand identity's main goal was to communicate the studio's welcoming approach to maintaining a healthy lifestyle. The overall design incorporates earthy colors inspired by nature, evoking a sense of calmness and mindfulness. Simple, flowing lines serve as graphic elements, conveying a dynamic sense of motion. Paired with a sophisticated primary font and a clean secondary font, the brand exudes approachability while maintaining professionalism throughout.
–
Brand Identity / Wey Wen
Designer / Wey Wen
