Battat Toys is a family owned business that's been established in 1897. The goal for this year was to rework the brand image to a more modern and simplistic style.
It was requested that I focus mainly on the character design after our layout design was being approved.
In the initial phase, I made a variety of neutral characters that could fit with the brand image. Once the choice was made, I made a few more iterations for the chosen character: Round Buddy.